WeChat and Weibo are regarded as ‘the two pillars of Chinese social media’. Whether you are completely new, an experienced marketer, or somewhere in between there is no better place to start than with this library of information.
With this significant upward trajectory for China’s e-commerce market, and with Chinese consumers spending an average of 6 hours every day browsing the internet, engaging with other users, and looking through hundreds of brands and products every day, there is an overwhelming need for brands to understand the most prevalent apps to connect with these users, and how they can all complement one another to create a powerful brand strategy in 2018. There is no doubt that China’s e-commerce market is on an upward trajectory. The total amount of Chinese e-commerce consumers is increasing every year (581.5 million spenders as of Jan 2018, a 12% YoY increase) and more users are using social media for reference on purchases than ever before (physical stores only makes up for 16% of first awareness, the rest being attributed to social media, press, streams, audio references, and so on).
The e-commerce consumer spend in China is valued at a whopping $499 billion USD. Chinese social media has grown to unprecedented heights, and the expansion and surge of popularity in its countless platforms from the 2010 to 2020, will be seen as one of the most pivotal and drastic developments for the luxury & social media industry a decade from now.Ĭhina has a whopping 911 million active social media users, compared with the U.S.